3 Personal Branding Tips for Baby Boomer Job Seekers

3 Personal Branding Tips for Baby Boomer Job Seekers3 Personal Branding Tips for Baby Boomer Job SeekersThe concept of a personal brand is relatively new. In 2009, when we were in the middle of the great recession and the ideas for Career Pivot were germinating in my head, I picked up Dan Schawbels book, Me 2.0 Build a Powerful Brand to Achieve Career Success. This welches my introduction to the term personal branding. It is also what has allowed me to provide the following personal branding tips for baby boomer job seekers.The concept of a personal brand became clear when I read the following quoteYour brand is what people say about you when youre not in the room Jeff Bezos, Founder of AmazonWe all have a brandwhether we like it or not.Let me give you a few simple branding tips that come from my new book, Personal Branding for Baby Boomers What It Is, How to Manage It, and Why Its No Longer Optional.Want to learn mora? Attend my FREE webinar, hosted by, on October 13th Leveraging L inkedIn to Get Noticed by EmployersBranding Tip 1- Your LinkedIn PhotographYour LinkedIn photo is absolutely critical. What does your current photograph say about you? If you are not sure, check out PhotoFeeler.com and get other peoples opinions about your current photograph.I want you to consider three things about your photoBackground This is much more important than you think. Take a look at Jason Seidens article called, Error Hyperlink reference not valid.Cropping Headshot photographs are rectangular. Social media photographs are mostly square. Your headshot needs to be cropped. When you crop the photograph, does the background still convey the appropriate message? Check out my headshot and LinkedIn photograph from the book.Clothing Color The color of your clothes has to be compatible with the background. If you are a guy, you may need to get help with thislike I did.Branding Tip 2- Your Brand StoryYour brand story tells the reader who you are- not what you have done. This sh ould be written in first person. It is your story.Who should write this story? NOT YOUIn the book, I give you three methods for writing the story, but the actual writing should be done by someone other than you. It could be someone you hire, a friend, or a relative. I have had the best luck with adult daughters. They will brag on mom or dad with an insight few others have.Your brand story should be placed in the summary section of your LinkedIn profile. The summary section is limited to 2,000 characters therefore, this needs to be tightly edited and well written.Branding Tip 3- Rich Media LinksEach section of the LinkedIn profile allows you to upload content or link to content on the Internet. This is a great way to demonstrate what you know. This could includeYouTube videosArticles youve writtenWork productsProduct descriptions for items youve sold or servicedSpreadsheetsPowerPoint presentationsLinkedIn Publisher postsLinks to personal websitesYou should include anything that shows that you know your stuff.If you are interested in more information on writing LinkedIn Publisher posts that work, read my recent Forbes article, Using LinkedIn Influencer to Build Your Personal Brand.I recently had a client who included links to product descriptions of the multitude of sophisticated manufacturing machines he had sold within the previous 10 years. It was quite impressive. This was a major factor in him getting an interview for the job he was subsequently hired for.If you follow these three branding tips, you will be long on your way to creating a personal brand that people will remember.Readers, are you actively following these personal branding tips for baby boomer job seekers? What other ways have you created a personal brand? Share with us belowMarc Miller is the founder of Career Pivot, a partner, and an avid speaker who has addressed over 1,000 audiences worldwide. A recovering engineer, his circuitous career path- IBM, Lucent, two startups, and stints as a hig h school teacher and a fundraiser- has birthed his vocation helping people find new career paths.